Go Hyper Local!!- Breaking the Conventional Mould of Shopping

Saturday, 30 March, 2019

Over the course of the last five years, the Indian retail segment has seen a massive disruption. The rise of E-commerce has paved the way for M-commerce. 2015 was the year when the retail industry saw enormous consumer adoption and a paradigm shift in the way people shop. There has been a whooping splurge in the transactional volumes and this space has also allured many investors. They have started injecting millions into different E-commerce companies.

Technology and the rapid mobile revolution has given a new platform to hyperlocal shopping. The term ‘Hyperlocal’ has always existed but now it is selling like hot pancakes in the market creating a buzz. Hyperlocal business gives a platform to enable the local businesses to reach out to their targeted customers and ensure product delivery within a stipulated period of time.

The industry has seen players like Grofers, Zopper, Swiggy, Flipkart, etc. who are trying to align their services as a solution to various daily needs. Wagering on the expanding web infiltration and increased cell phone usage, hyperlocal industry sets out its steadiness in a matter of seconds. ECommerce was one central motivation behind why hyperlocal services were broadly acknowledged by the purchasers. Web based business industry broke the conventional shopping philosophies and made individuals smartphone savvy even for their shopping needs. Suddenly there was a buzz and hype for the hyperlocal business services with many new entrants diving into it.

This change in outlook occurring in the digital space has without a doubt made purchasers trust the online medium as a channel for exchanges. On demand grocery shopping has gained the maximum prominence solving a grave day to day problem of time-consuming grocery shopping.

2015 can be delegated as 'THE' year for hyperlocal space. The businesses saw rise, predominance and epic fall around the same time. Late 2015 was awful for some hyperlocal startups as they couldn't figure out how to execute their strategies and some bombed hopelessly just after a little extension.

From raising millions of dollars to calling off operations in 9 major cities, the organization saw a back and forth movement in just a year. The transition indicates everything that isn't right with India's young hyperlocal industry. Numerous hyperlocal newbies had similar stories to share. Peppertap, an online basic supply specialist organization, known for its hyper subsidizing could not sustain after immense financing. The Gurgaon-based startup fell short with respect to innovation, development and unfeasible limiting.

Hyperlocal startups are now cautiously strategising their growth plans and modifying their approaches by focussing on strengthening their grip around their vicinity. There is a ubiquitous reach and omnipresence of the brand. Also offerings such as groceries are like a blessing in disguise. Online shopping saves you from mundane, repetitive, brainless tasks that take precious time out of your day. It makes more sense to spend time on more quality activities like spending time with your children, spouse or extended family; investing time on your hobby; pursuing personal or professional goals, etc. On account of tech-backed gateways, it is currently conceivable to get a wide range of essentials delivered at one's doorstep from the solace of one's office or kitchen. While virtual shopping has picked pace in various nations, it is now gradually getting famous in India too.

There is one such budding startup, MAPPRR- India’s Only Product Discovery and Local Delivery App which is based out of Hyderabad and spreading happiness by making it very convenient for people to shop for the daily essentials. It currently delivers from 200+ retail stores and is present in 22+ pincodes in Hyderabad. The live tracking system and various other features helps it to stand out from competitors, from groceries, baby care products, electronics, accessories and medicines, this app allows you to buy from the local shops in your area right from your smartphone. Just type the name of your area, and it will list out all the shops associated with it, across categories. In order to stand out among its peers, MAPPRR keeps its primary focus on enhancing consumer experiences along with improvising the technology and optimising the supply chain. MAPPRR has made people’s lives simpler, easier and convenient. And the best part is, it helps you choose the store from where you want to order the products from.

So if you are tired of standing in long queues and want to lazily enjoy being indoors, it's time you download this App and order everything Home.

It's time to say Bye to “shopping hassle” and MAPPRR everything Home!

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